SEO interview questions and answer

seo interview question answer

1. What are backlinks?

Ans. Backlinks are also called incoming links that help users to shift from one web page to the other web pages. These links play an important part in SEO.

When Google search engine views multiple quality backlinks to a page, it considers the page to be more relevant to the search query, which helps in its indexing process and improves its organic ranking on SERPs.

2. What is a Do-Follow link?

Ans. A Do-Follow Link, as the name suggests, allows Google link calculator called PageRank to count all the inbound links from other web pages and websites as link points.

The higher the link juice or link points are, the greater would be the search ranking of that web page, as these links make the web page appear very relevant and popular to the Google search engines.

3. What is a No-Follow link?

Ans. A No-Follow link is exactly the opposite of a Do-Follow link as such the link attributes do not allow the Google bots to follow them. These links cannot be followed by robots; only humans can do it.

No-follow link attributes are structured in the following manner:

<a href=”http://www.example.com/” rel=”nofollow”>Link text</a>

4. What is internal linking?

Ans. Internal Linking is a process of providing hyperlinks on the web pages that connect to the same domain. It is another way of directing the visitors from one web page to another of the same website.

Internal linking structure in SEO

They help search engine spiders to crawl and index all the inner pages of a website/blog easily and such links help in building information hierarchy while pushing up the link juice level in any given website and allowing the visitors to navigate the website pages properly.

5. What are incoming links?

Ans. Inbound Links, also known as incoming links or backlinks, refer to the hyperlinks present on a third-party web page that directs users to your web page only.

Inbound links can be based on both text and graphics. However, textual inbound links are more useful in drawing greater traffic and improving the PageRank level of any webpage.

6. What is an outgoing link?

Ans. An outbound link is a hyperlink that points at a targeted or external domain and is different from the links present on the Source domain. For example, if you provide links of other third-party web pages on your website, those would be external links to your site.

Outbound links bear great importance in SEO as they provide your web pages with more quality and value for the search engine ranking. Google search engine counts outbound links as third-party votes which improve the ranking of your web page.

7. Why are backlinks important in SEO?

Ans. From the perspective of SEO, there is a difference between backlinks and quality backlinks.

For Google search, random backlinks do not offer any help. Google assesses the quality of the backlinks present on a webpage with the relevancy found in the content of both the web pages.

The higher is the relevance between the original content and backlink content, the greater becomes the quality of the backlinks.

8. Why are backlinks important in SEO?

Quality backlinks bring more referral traffic to a website/blog, and most importantly will improve the ranking of a webpage.

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